Marketing materials that we might share with you include:
We undertake some research and analysis to inform our decisions on what communications you might prefer. We want to send the most effective messages that we can in the most efficient way possible. In order to work out who to contact, what to say and when to get in touch.
we track emails which we have sent to you to see which messages have the highest response rates and whether there are messages that generate better engagement with particular groups of people. We do this by logging whether emails we send have been opened, deleted and interacted with (for example, by clicking on links within the emails). Although we only use this information to look at general patterns, it is still personal information because it is linked to your email address.
– We will keep your personal information for no longer than is necessary for the purposes for which it is processed (in accordance with our internal policies/retention policy). If you have consented to receive marketing and/or event communications and later change your mind, you may opt out at a later date. There will be an unsubscribe link on any information you receive from us. If you ask us not to contact you, we will keep some basic information about you on our suppression list in order to avoid sending you unwanted materials in the future.