Creativity in commerce

Creativity is an economic superpower. It’s more important than ever now as it can play a critical role in key issues facing businesses across the City of London. As our first keynote speaker Dan Makoski (Chief Design Officer, Lloyds Banking Group) succinctly put it: ‘all innovation will come through creativity’.

During his keynote speech, Dan set a creative task for delegates: get into pairs and draw each other. The results of this collective creativity are rather impressive:

Large grid of face drawings