Developing Culture Mile as a global hub of creativity, innovation and learning that delivers economic growth and social mobility for London.
Creativity: The Commercial Superpower is a report that evidences the benefits of creativity within corporate business and the potential for cross-sector collaboration between the corporate, creative and cultural sectors. It was commissioned by Culture Mile, co-funded by Guildhall School of Music & Drama and prepared by Barker Langham.
Creativity is integral to tackling the broad range of challenges that businesses face, whilst opening up new possibilities - improving wellbeing, identity, innovation, financial return and transformation within organisations. The benefits are far-reaching and businesses of all types prosper from unleashing its potential through collaboration across the corporate and creative sectors.
Culture Mile believes these cross-sector partnerships can harness the City of London’s creative energy and competitive strengths and secure it as a vibrant and thriving city in which to live, work, learn and invest.
The accompanying Fast Facts sheet outlines the Benefits of Creativity explored in the full report and offers creativity as part of the solution to real world commercial challenges, demonstrating why creativity is integral to any business.
For a short preview of the report, watch the video below.
'Fuelling Creative Renewal' is a report by the Culture & Commerce Taskforce that sets out a blueprint for a deeper relationship between the creative and business sectors to accelerate London's recovery from the pandemic.
Chaired by the Lord Mayor in partnership with the City of London Corporation and Culture Mile, the Culture & Commerce Taskforce assembles leading figures from across the capital to address the massive challenges faced by the cultural and creative industries in the City, and London more widely, through better connecting the cultural and commercial sectors. Find about the members of the Culture & Commerce Taskforce.
The Culture & Commerce Taskforce believes that by coming together, culture and commerce can develop new ways of collaborating, to build a renewed creative sector that drives economic growth and supports competitive advantage for the City and London.
You can watch the Fuelling Creative Renewal report launch event and its roundtable below:
Culture & Commerce: Fuelling Creative Renewal outlines three key recommendations and 10 proposed projects where culture and commerce can work together for mutual benefit. Working together will accelerate London’s post-pandemic recovery and help secure its position as one of the best international cities in which to live, work, visit and invest.
The Taskforce seeks partners from across London who are able to contribute to the delivery and potentially take on a leadership role in progressing one or more of the ten projects.
To get involved or let us know about a related project already underway, please contact the Culture & Commerce Taskforce, referencing which project(s) you are interested in contributing to: cultureandcommerce@cityoﬂondon.gov.uk
Culture Mile brought together leaders from across the cultural, commercial and civic sectors for an event hosted by the Lord Mayor at Mansion House on 10 March 2020 as part of his Global UK programme. The event explored the critical role that creativity plays in key issues facing businesses across the City of London.