Person writing in notepad at an event
Fusion prize


The Pattern is a cultural production incubator using the power of co-creation and peer learning from subcultural leaders to empower young talent from fringe communities. Giving them the power to co-produce events, which bring their creativity and their communities to the forefront.

This will include peer learning workshops with subcultural leaders who are at the forefront of cultural shifts in the city; seminars exploring the theories behind creating change in community groups; and helping the cohort to programme a series of live projects that allow young people to build inclusive spaces for their communities.

The Pattern follow them as their projects evolve @playniceldn on Instagram. Ayo Fagbemi (Strategist at Wieden + Kennedy) and Nate Agbetu (Freelance Creative Strategist + Cultural Producer, Ex Nike) will come together to make Play Nice, a studio working to build intersections between communities, focusing on the people making change; developing creative communications and moments that highlight the culture, heritage and the future of fringe groups.