Creativity: The Commercial Superpower is a report that evidences the benefits of creativity within corporate business and the potential for cross-sector collaboration between the corporate, creative and cultural sectors. It was commissioned by Culture Mile, co-funded by Guildhall School of Music & Drama and prepared by Barker Langham.
Creativity is integral to tackling the broad range of challenges that businesses face, whilst opening up new possibilities - improving wellbeing, identity, innovation, financial return and transformation within organisations. The benefits are far-reaching and businesses of all types prosper from unleashing its potential through collaboration across the corporate and creative sectors.
Culture Mile believes these cross-sector partnerships can harness the City of London’s creative energy and competitive strengths and secure it as a vibrant and thriving city in which to live, work, learn and invest.
The accompanying Fast Facts sheet outlines the Benefits of Creativity explored in the full report and offers creativity as part of the solution to real world commercial challenges, demonstrating why creativity is integral to any business.
For a short preview of the report, watch the video.