Bompas & Parr present a Gallivanting Gateau for Smithfield 150

Published: August 10, 2018

Bompas & Parr, the globally recognised multi-sensory experience design experts, will be contributing a gallivanting gateau for Culture Mile’s Smithfield 150 festival

The interactive cake will move around and in between the 30,000 festival goers on Sunday 26 August, frequently pausing to allow guests to pull a giant cake cutter that will release birthday cake-flavoured sherbet. Standing 6-foot tall, the tiered cake will boast piñata-style decoration and will be perfect for those hunting a great Instagrammable moment. 

As no birthday would be complete without a cake, Bompas & Parr’s creation serves as a marriage of the powered floats crowds have become used to at public events and pays tribute to enormous monuments of centuries past that were built entirely out of food and known as cuccagna

The gallivanting gateau takes inspiration from historic opening ceremonies of St Bartholomew’s Fair, which articulated a glorious panorama of London and its capacity to celebrate en masse for hundreds of years, now reborn for Smithfield’s 150th birthday celebrations.

Harry Parr, director of Bompas & Parr, said: “We’re delighted to be part of Culture Mile’s Smithfield 150 working with the Museum of London. We have previously built a range of giant-sized confectionery and cakes, including the world’s biggest cake and a panorama of lost and forgotten London landmarks entirely out of gingerbread. Creating a cake that moves autonomously has always been a dream and here it fits perfectly with the history of the area and its renown for partying on a grand scale.”

Lauren Parker, Senior Commissioning Curator, Museum of London, said: “Culture Mile’s Smithfield 150 brings together some of the best creativity and talent from across London and will be a fun-filled extravaganza for all the family and best of all, it’s almost all free. Bompas and Parr’s gigantic mobile cake – which will take to the streets interacting with visitors handing out free cake-sherbet – is a fantastic example of London’s imagination and there couldn’t be a more fitting addition to London’s biggest birthday party.”